According to international media reports, Apple is close of acquiring the headphone and online music
business Beats electronics for $3.2 Billion.
According to the Wall street Journal, when Apple buys the headphone and streaming service from Mr. Lovine and his co-founder, rap DR. DRE both men are likely to take senior positions with the Cupertino
Calif,. tech Company.
Martin Scott, head of analysys Mason's Consumer services research practice, comments about why Apple
is looking to buy the company:
Apple are not just buying a headphone business-it's a streaming business too.
Apple investment make sense, We're talking about a strong higher-end headphone manufacturer-industry
estimates tend to put their 2013 sales at $1.5billion. Beyond that, however, Apple are also buying a strong
brand and interesting burgeoning online streaming music business. Beats Music is well integrated with AT&T
handsets plans and its curatorial approach to music recommendation and celebrities to recommend tracks
and playlists, not just an engine) should have good synergies with Apple Brand. We'd expect Apple to
take some of the best aspects of Beats Music, such as the curated recommendation system and put them into its own music services.
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