Wednesday 2 July 2014

Bang & Olufsen rethinks television with intuitive simplicity


At Bang & Olufsen, innovation begins with understanding user need before merging technology and
craftmanship to deliver design with lasting value.

Case in point.: BeoVision Avant, the company's latest television. Based on Bang & Olufsen research and
innovation, this flagship entertainment centre has the muscle and finesse to deliver breath-taking performance
when family and friends gather around it. But it also has the good manners to blend in the living room- and
with the family lifestyle- when people choose to do something else. And because it was conceived to last
in a changing digital world, it is ready and able to work seamlessly with all the devices and content sources
anyone in the family might want to use- with none of the complexity.

According to CEO Tue Mantoni, BeoVision Avant was created to provide discerning homeowners the
ultimate in authentic performance, intuitive simplicity and convenience.

Our Research shows that consumers want more and more from their television. he explains. "People
are pressed at time, and they want entertainment that just works so they focus on it- and each other
rather than the technology itself. BeoVision Avant delivers on all counts. The name Avant is a nod
to our most successful TV to date, the Avant launched in 1995. Just as the first Avant was a game changer
in an analogue era, we believe the new
BeoVision, Avant will set the standard for what should be expected from a television in the future.

Experience the BeoVision Avant online at
http://www.bang-olufsen.com/



In the Bang & Olufsen tradition of taming the technology in the service of  simplicity, BeoVision Avant introduces a number of innovations that build new bridges between electronics and magical movement. To make such amazing sound possible from a flat screen television, the designers have created a discrete but powerful sound panel that unfolds when the television is on, that retreats inside when you turn off.



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